“If this company were to split up, I would give you the property, plant and equipment and I would take the brands and the trademarks and I would fare far better than you.”
– John Stuart, ex-Chairman of Quaker Oats
At Onomatopy, we do branding and rebranding for products, services and companies through analysis, strategy and creation. First, we look at the economic segment of the brand, we study the market and search for the elements of differentiation and the company’s competitive advantage. We create the verbal and the visual identity and give voice to the unique qualities of a business.
We believe branding is about creating differences, but a brand that’s different, looks great and sounds perfect is nothing without the quality of products, services and interaction with its consumers. That’s why we’re interested in what the company does first and then in what it has to say. We are business consultants and brand reputation managers.
Brands need permanent intake of brand campaigns, rebranding or brand refresh processes in order to align to new business objectives, to strengthen and infuse contemporaneity into the initial brand idea.
We’d be happy to tell you more about our branding or rebranding process and methodology. Drop us a line at email@example.com.
A branding project we developed.