Brand repositioning, tagline, brand story, brand architecture
The LacertA Winery is the perfect representation of the so-called “new, new world”: modern, state-of-the-art technology and elegant, rich and silken wines. Dealu Mare is one of the champion regions for red wine in the world, situated South of the Romanian Carpathians, on the same 45th parallel as famous Toscana or Bordeaux. If you stop at Dealu Mare to admire the breathtaking beauty of the vineyards, you might encounter the living proof of these fine lands for a few seconds, the lizards, which borrowed their Latin name to the multi-awarded world class wines: LacertA. We redefined the positioning, the brand story in relation to the brand name and in relation to the wine portfolio.