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Naming, branding, positioning strategy, pre-launch campaign materials, brand guidelines

IQ MATT is a robotic device for automated touchscreen testing developed by RINF Tech, a top technology services company with over 10 years of experience in Romania and worldwide.

The challenge was to position the product by its main distinctive feature: human-like gestures. The brand name suggests intelligence through IQ, a human dimension, sustaining and emphasising the robot personification, also conveyed by the tagline: Human-like Moves.

The IQ MATT logo design is an abstract representation of the brand essence (the differentiating 3 points touch technology), in line with the company visual style: non-figurative, simple and precise. Further details on the RINF Tech website.

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