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	<title>Onomatopy</title>
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	<description>brands with distinct voices</description>
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		<title>6 Content Pillars That Activate Your Brand Strategy</title>
		<link>https://www.onomatopy.com/2026/03/04/5-content-pillars-that-activate-your-brand-strategy/</link>
					<comments>https://www.onomatopy.com/2026/03/04/5-content-pillars-that-activate-your-brand-strategy/#respond</comments>
		
		<dc:creator><![CDATA[Alina]]></dc:creator>
		<pubDate>Wed, 04 Mar 2026 10:44:56 +0000</pubDate>
				<category><![CDATA[Ideas]]></category>
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					<description><![CDATA[The brands winning in their categories aren't necessarily the biggest or the loudest. They're the ones whose content makes their expertise impossible to ignore. If the foundation is already built, the only question is whether the right people can see it. Reach out if you need help.]]></description>
		
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		<title>Ten Ways in which Brand Names Are Linked to Strategy</title>
		<link>https://www.onomatopy.com/2023/06/28/ten-ways-in-which-brand-names-are-linked-to-strategy/</link>
					<comments>https://www.onomatopy.com/2023/06/28/ten-ways-in-which-brand-names-are-linked-to-strategy/#respond</comments>
		
		<dc:creator><![CDATA[Alina]]></dc:creator>
		<pubDate>Wed, 28 Jun 2023 10:26:53 +0000</pubDate>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[brand asset]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[naming]]></category>
		<category><![CDATA[naming agency]]></category>
		<category><![CDATA[storytelling]]></category>
		<guid isPermaLink="false">https://www.onomatopy.com/?p=1801</guid>

					<description><![CDATA[A brand name is much more than just a label. It is a powerful asset that shapes a brand&#8217;s identity, perception, and ultimate success. In the world of branding, where differentiation and recognition are paramount, the right brand name serves as a [&#8230;]]]></description>
		
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		<title>Brand Strategy Made Simple: Purpose, Positioning and Values</title>
		<link>https://www.onomatopy.com/2023/06/09/brand-strategy-made-simple-purpose-positioning-and-values/</link>
					<comments>https://www.onomatopy.com/2023/06/09/brand-strategy-made-simple-purpose-positioning-and-values/#respond</comments>
		
		<dc:creator><![CDATA[Alina]]></dc:creator>
		<pubDate>Fri, 09 Jun 2023 11:00:48 +0000</pubDate>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[brand purpose]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[brand values]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding agency]]></category>
		<guid isPermaLink="false">https://www.onomatopy.com/?p=1784</guid>

					<description><![CDATA[Building a strong and distinctive brand goes beyond designing logos and choosing colours; it&#8217;s about crafting a compelling story that resonates with the target audience and it always starts with WHY? WHY do we exist? At the core of every brand lies [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
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		<title>Brand Naming: Our Comprehensive Guide</title>
		<link>https://www.onomatopy.com/2023/05/24/brand-naming-our-comprehensive-guide/</link>
					<comments>https://www.onomatopy.com/2023/05/24/brand-naming-our-comprehensive-guide/#respond</comments>
		
		<dc:creator><![CDATA[Alina]]></dc:creator>
		<pubDate>Wed, 24 May 2023 15:36:32 +0000</pubDate>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding agency]]></category>
		<category><![CDATA[how to name a company]]></category>
		<category><![CDATA[how to name a startup]]></category>
		<category><![CDATA[naming]]></category>
		<category><![CDATA[naming agency]]></category>
		<category><![CDATA[Naming criteria]]></category>
		<category><![CDATA[naming guide]]></category>
		<category><![CDATA[onomatopy]]></category>
		<category><![CDATA[startup naming]]></category>
		<guid isPermaLink="false">https://www.onomatopy.com/?p=1776</guid>

					<description><![CDATA[Brand naming plays a crucial role in the success of a business. It serves as the foundation on which brand identity is built and determines how the brand is perceived in the market. To create an effective brand name, a systematic approach [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
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		<title>HOW TO NAME YOUR START-UP</title>
		<link>https://www.onomatopy.com/2023/05/09/how-to-name-your-startup/</link>
					<comments>https://www.onomatopy.com/2023/05/09/how-to-name-your-startup/#respond</comments>
		
		<dc:creator><![CDATA[Alina]]></dc:creator>
		<pubDate>Tue, 09 May 2023 12:58:41 +0000</pubDate>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[branding agency london]]></category>
		<category><![CDATA[name generator]]></category>
		<category><![CDATA[naming agency]]></category>
		<category><![CDATA[naming startup naming process branding brand names]]></category>
		<guid isPermaLink="false">https://www.onomatopy.com/?p=1758</guid>

					<description><![CDATA[Naming a start-up can be an exciting but equally a very challenging task. Depending on the company size and the naming brief, help from a professional naming team can bring the long term benefits of a great brand great name. An unforgettable [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Brands Millennials Buy and the Stories Behind Their Names</title>
		<link>https://www.onomatopy.com/2023/04/27/brands-millennials-buy-and-the-stories-behind-their-names/</link>
					<comments>https://www.onomatopy.com/2023/04/27/brands-millennials-buy-and-the-stories-behind-their-names/#respond</comments>
		
		<dc:creator><![CDATA[Alina]]></dc:creator>
		<pubDate>Thu, 27 Apr 2023 17:30:42 +0000</pubDate>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[brand name]]></category>
		<category><![CDATA[brand stories]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[naming]]></category>
		<category><![CDATA[Patagonia brand name]]></category>
		<category><![CDATA[spotify]]></category>
		<category><![CDATA[TOMS]]></category>
		<guid isPermaLink="false">https://www.onomatopy.com/?p=1741</guid>

					<description><![CDATA[Coined names are made-up names that can use associations for memorability like syllables rhythm or meaning of the whole word or parts of it. Constructed names are easier to trademark and the Spanx founder applied for a trademark herself and before researching the process.]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Change is good: 10 rebranding scenarios</title>
		<link>https://www.onomatopy.com/2022/12/09/romana-schimbarea-e-buna-cand-si-de-ce-e-nevoie-de-rebranding/</link>
					<comments>https://www.onomatopy.com/2022/12/09/romana-schimbarea-e-buna-cand-si-de-ce-e-nevoie-de-rebranding/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Fri, 09 Dec 2022 12:37:15 +0000</pubDate>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[agentie branding bucuresti]]></category>
		<category><![CDATA[brand design]]></category>
		<category><![CDATA[brand name]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[identitate de brand]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[naming]]></category>
		<category><![CDATA[nume de brand]]></category>
		<category><![CDATA[pozitionare]]></category>
		<category><![CDATA[rebranding]]></category>
		<category><![CDATA[renaming]]></category>
		<guid isPermaLink="false">https://www.onomatopy.com/?p=984</guid>

					<description><![CDATA[The traditional definition refers to branding as a set of mental associations people have in relation to a product, service, organization, person, geographical area or cause. An extremely important idea that is not mentioned as often as it deserves is that the [&#8230;]]]></description>
		
					<wfw:commentRss>https://www.onomatopy.com/2022/12/09/romana-schimbarea-e-buna-cand-si-de-ce-e-nevoie-de-rebranding/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>About Smart Entrepreneurial Brands</title>
		<link>https://www.onomatopy.com/2018/06/20/despre-branduri-mici-si-istete-interviu-iqads/</link>
					<comments>https://www.onomatopy.com/2018/06/20/despre-branduri-mici-si-istete-interviu-iqads/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Wed, 20 Jun 2018 15:25:02 +0000</pubDate>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[agentie branding bucuresti]]></category>
		<category><![CDATA[agentie comunicare]]></category>
		<category><![CDATA[brand campaign]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding agency]]></category>
		<category><![CDATA[campanie brand]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[identitate de brand]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[London branding]]></category>
		<category><![CDATA[naming]]></category>
		<category><![CDATA[nume]]></category>
		<category><![CDATA[nume de brand]]></category>
		<category><![CDATA[onomatopy]]></category>
		<category><![CDATA[sigla]]></category>
		<category><![CDATA[slogan]]></category>
		<category><![CDATA[tagline]]></category>
		<guid isPermaLink="false">https://www.onomatopy.com/?p=1269</guid>

					<description><![CDATA[Ioana Biţin, Senior Graphic Designer Onomatopy spoke to IQads, the most prominent advertising publication in Bucharest, about the challenges of brand identity and the new generation of customers: &#8220;We work with a brief model that we have developed and perfected over the [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
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		<title>Start-up kit for entrepreneurs</title>
		<link>https://www.onomatopy.com/2017/02/14/romana-start-up-kit-pentru-antreprenori/</link>
					<comments>https://www.onomatopy.com/2017/02/14/romana-start-up-kit-pentru-antreprenori/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Tue, 14 Feb 2017 17:33:03 +0000</pubDate>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[agentie branding bucuresti]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[campanii de brand]]></category>
		<category><![CDATA[design de brand]]></category>
		<category><![CDATA[design London]]></category>
		<category><![CDATA[identitate de brand]]></category>
		<category><![CDATA[iqads]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[London branding]]></category>
		<category><![CDATA[naming]]></category>
		<category><![CDATA[naming London]]></category>
		<category><![CDATA[onomatopy]]></category>
		<category><![CDATA[strategie de brand]]></category>
		<guid isPermaLink="false">https://www.onomatopy.com/?p=1008</guid>

					<description><![CDATA[Interview: “An agency creating brands that relate to people. Alina Chirvase, about the rise of independent brands, minimalism in identity design and subtlety in packaging: Onomatopy is an agile brand strategy and design agency with a small but senior team that functions [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Steps of the branding process</title>
		<link>https://www.onomatopy.com/2016/11/21/romana-pasii-procesului-de-branding/</link>
					<comments>https://www.onomatopy.com/2016/11/21/romana-pasii-procesului-de-branding/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Mon, 21 Nov 2016 15:09:48 +0000</pubDate>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[agentie branding bucuresti]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding agency bucharest]]></category>
		<category><![CDATA[branding agency london]]></category>
		<category><![CDATA[branding de companie]]></category>
		<category><![CDATA[branding de produs]]></category>
		<category><![CDATA[design de brand]]></category>
		<category><![CDATA[identitate de brand]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[naming]]></category>
		<category><![CDATA[procesul de branding]]></category>
		<category><![CDATA[rebranding london]]></category>
		<category><![CDATA[slogan]]></category>
		<guid isPermaLink="false">https://www.onomatopy.com/?p=890</guid>

					<description><![CDATA[Branding is the process of creating and growing a brand that makes a company, product or service to be remembered and ultimately preferred over its competitors. The most important aspect in branding is the product or service itself, which speaks clearly about [&#8230;]]]></description>
		
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