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	<description>brands with distinct voices</description>
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		<title>How 14 Brands Got Their Names and Why They Work</title>
		<link>https://www.onomatopy.com/2026/10/23/how-14-brands-got-their-names-and-why-they-work/</link>
					<comments>https://www.onomatopy.com/2026/10/23/how-14-brands-got-their-names-and-why-they-work/#respond</comments>
		
		<dc:creator><![CDATA[Alina]]></dc:creator>
		<pubDate>Fri, 23 Oct 2026 09:22:19 +0000</pubDate>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand name]]></category>
		<category><![CDATA[brand naming]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[famous brand names]]></category>
		<category><![CDATA[how to name a company]]></category>
		<category><![CDATA[naming agency]]></category>
		<guid isPermaLink="false">https://www.onomatopy.com/?p=2126</guid>

					<description><![CDATA[Brands and organisations can have very different approaches to naming. Some use invented words, others build on technical terms, on family names, metaphors, humour or cultural references. Yet the right names have one important thing in common: they give their brands an asymmetric advantage. A resonant name can help a business stand out, spark curiosity, make a first impression memorable and create associations that competitors cannot easily replicate.]]></description>
		
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		<title>What 50 Startups Tell Us About Naming</title>
		<link>https://www.onomatopy.com/2026/09/22/what-50-startups-tell-us-about-naming/</link>
					<comments>https://www.onomatopy.com/2026/09/22/what-50-startups-tell-us-about-naming/#respond</comments>
		
		<dc:creator><![CDATA[Alina]]></dc:creator>
		<pubDate>Tue, 22 Sep 2026 10:03:17 +0000</pubDate>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[brand name]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[naming]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[techstars]]></category>
		<guid isPermaLink="false">https://www.onomatopy.com/?p=2097</guid>

					<description><![CDATA[Written by: Alina Chirvase What can the names of 50 startups selected for the Techstars Spring 2026 accelerator programme tell us about startup naming trends? Quite a lot. I went through the names looking for patterns. This is not a statistical study [&#8230;]]]></description>
		
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		<title>My Brand Naming Process</title>
		<link>https://www.onomatopy.com/2026/09/17/my-brand-naming-process/</link>
					<comments>https://www.onomatopy.com/2026/09/17/my-brand-naming-process/#comments</comments>
		
		<dc:creator><![CDATA[Alina]]></dc:creator>
		<pubDate>Thu, 17 Sep 2026 13:05:36 +0000</pubDate>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[brand name]]></category>
		<category><![CDATA[brand naming]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[how to name a company]]></category>
		<category><![CDATA[how to name a startup]]></category>
		<category><![CDATA[naming]]></category>
		<category><![CDATA[naming agency]]></category>
		<category><![CDATA[product naming]]></category>
		<category><![CDATA[types of brand names]]></category>
		<guid isPermaLink="false">https://www.onomatopy.com/?p=2071</guid>

					<description><![CDATA[Written by: Alina Chirvase A good name can look simple once you have found it, but getting there usually isn&#8217;t. I approach naming as a combination of strategy, creativity and language, with practical considerations built into the process. My studies in philology, [&#8230;]]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
			</item>
		<item>
		<title>Brand Name Types</title>
		<link>https://www.onomatopy.com/2026/06/25/brand-name-types/</link>
					<comments>https://www.onomatopy.com/2026/06/25/brand-name-types/#comments</comments>
		
		<dc:creator><![CDATA[Alina]]></dc:creator>
		<pubDate>Thu, 25 Jun 2026 10:55:33 +0000</pubDate>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[brand name]]></category>
		<category><![CDATA[brand naming]]></category>
		<category><![CDATA[how to name a company]]></category>
		<category><![CDATA[how to name a startup]]></category>
		<category><![CDATA[naming]]></category>
		<category><![CDATA[naming agency]]></category>
		<category><![CDATA[product naming]]></category>
		<category><![CDATA[types of brand names]]></category>
		<guid isPermaLink="false">https://www.onomatopy.com/?p=2029</guid>

					<description><![CDATA[Why the same names appear in two or more categories Written by: Alina Chirvase Search &#8220;types of brand names&#8221; and you&#8217;ll quickly discover that experts don&#8217;t agree. Some frameworks list seven categories. Others eight or ten. Descriptive names. Founder names. Invented names. [&#8230;]]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
			</item>
		<item>
		<title>6 Content Pillars That Activate Your Brand Strategy</title>
		<link>https://www.onomatopy.com/2026/03/04/5-content-pillars-that-activate-your-brand-strategy/</link>
					<comments>https://www.onomatopy.com/2026/03/04/5-content-pillars-that-activate-your-brand-strategy/#respond</comments>
		
		<dc:creator><![CDATA[Alina]]></dc:creator>
		<pubDate>Wed, 04 Mar 2026 10:44:56 +0000</pubDate>
				<category><![CDATA[Ideas]]></category>
		<guid isPermaLink="false">https://www.onomatopy.com/?p=1959</guid>

					<description><![CDATA[The brands winning in their categories aren't necessarily the biggest or the loudest. They're the ones whose content makes their expertise impossible to ignore. If the foundation is already built, the only question is whether the right people can see it. Reach out if you need help.]]></description>
		
					<wfw:commentRss>https://www.onomatopy.com/2026/03/04/5-content-pillars-that-activate-your-brand-strategy/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
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		<title>Ten Ways in which Brand Names Are Linked to Strategy</title>
		<link>https://www.onomatopy.com/2023/06/28/ten-ways-in-which-brand-names-are-linked-to-strategy/</link>
					<comments>https://www.onomatopy.com/2023/06/28/ten-ways-in-which-brand-names-are-linked-to-strategy/#respond</comments>
		
		<dc:creator><![CDATA[Alina]]></dc:creator>
		<pubDate>Wed, 28 Jun 2023 10:26:53 +0000</pubDate>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[brand asset]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[naming]]></category>
		<category><![CDATA[naming agency]]></category>
		<category><![CDATA[storytelling]]></category>
		<guid isPermaLink="false">https://www.onomatopy.com/?p=1801</guid>

					<description><![CDATA[A brand name is much more than just a label. It is a powerful asset that shapes a brand&#8217;s identity, perception, and ultimate success. In the world of branding, where differentiation and recognition are paramount, the right brand name serves as a [&#8230;]]]></description>
		
					<wfw:commentRss>https://www.onomatopy.com/2023/06/28/ten-ways-in-which-brand-names-are-linked-to-strategy/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
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		<title>Brand Strategy Made Simple: Purpose, Positioning and Values</title>
		<link>https://www.onomatopy.com/2023/06/09/brand-strategy-made-simple-purpose-positioning-and-values/</link>
					<comments>https://www.onomatopy.com/2023/06/09/brand-strategy-made-simple-purpose-positioning-and-values/#respond</comments>
		
		<dc:creator><![CDATA[Alina]]></dc:creator>
		<pubDate>Fri, 09 Jun 2023 11:00:48 +0000</pubDate>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[brand purpose]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[brand values]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding agency]]></category>
		<guid isPermaLink="false">https://www.onomatopy.com/?p=1784</guid>

					<description><![CDATA[Building a strong and distinctive brand goes beyond designing logos and choosing colours; it&#8217;s about crafting a compelling story that resonates with the target audience and it always starts with WHY? WHY do we exist? At the core of every brand lies [&#8230;]]]></description>
		
					<wfw:commentRss>https://www.onomatopy.com/2023/06/09/brand-strategy-made-simple-purpose-positioning-and-values/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Brand Naming: Our Comprehensive Guide</title>
		<link>https://www.onomatopy.com/2023/05/24/brand-naming-our-comprehensive-guide/</link>
					<comments>https://www.onomatopy.com/2023/05/24/brand-naming-our-comprehensive-guide/#respond</comments>
		
		<dc:creator><![CDATA[Alina]]></dc:creator>
		<pubDate>Wed, 24 May 2023 15:36:32 +0000</pubDate>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding agency]]></category>
		<category><![CDATA[how to name a company]]></category>
		<category><![CDATA[how to name a startup]]></category>
		<category><![CDATA[naming]]></category>
		<category><![CDATA[naming agency]]></category>
		<category><![CDATA[Naming criteria]]></category>
		<category><![CDATA[naming guide]]></category>
		<category><![CDATA[onomatopy]]></category>
		<category><![CDATA[startup naming]]></category>
		<guid isPermaLink="false">https://www.onomatopy.com/?p=1776</guid>

					<description><![CDATA[Brand naming plays a crucial role in the success of a business. It serves as the foundation on which brand identity is built and determines how the brand is perceived in the market. To create an effective brand name, a systematic approach [&#8230;]]]></description>
		
					<wfw:commentRss>https://www.onomatopy.com/2023/05/24/brand-naming-our-comprehensive-guide/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
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		<title>HOW TO NAME YOUR START-UP</title>
		<link>https://www.onomatopy.com/2023/05/09/how-to-name-your-startup/</link>
					<comments>https://www.onomatopy.com/2023/05/09/how-to-name-your-startup/#respond</comments>
		
		<dc:creator><![CDATA[Alina]]></dc:creator>
		<pubDate>Tue, 09 May 2023 12:58:41 +0000</pubDate>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[branding agency london]]></category>
		<category><![CDATA[name generator]]></category>
		<category><![CDATA[naming agency]]></category>
		<category><![CDATA[naming startup naming process branding brand names]]></category>
		<guid isPermaLink="false">https://www.onomatopy.com/?p=1758</guid>

					<description><![CDATA[Naming a start-up can be an exciting but equally a very challenging task. Depending on the company size and the naming brief, help from a professional naming team can bring the long term benefits of a great brand great name. An unforgettable [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
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		<item>
		<title>Brands Millennials Buy and the Stories Behind Their Names</title>
		<link>https://www.onomatopy.com/2023/04/27/brands-millennials-buy-and-the-stories-behind-their-names/</link>
					<comments>https://www.onomatopy.com/2023/04/27/brands-millennials-buy-and-the-stories-behind-their-names/#respond</comments>
		
		<dc:creator><![CDATA[Alina]]></dc:creator>
		<pubDate>Thu, 27 Apr 2023 17:30:42 +0000</pubDate>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[brand name]]></category>
		<category><![CDATA[brand stories]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[naming]]></category>
		<category><![CDATA[Patagonia brand name]]></category>
		<category><![CDATA[spotify]]></category>
		<category><![CDATA[TOMS]]></category>
		<guid isPermaLink="false">https://www.onomatopy.com/?p=1741</guid>

					<description><![CDATA[Coined names are made-up names that can use associations for memorability like syllables rhythm or meaning of the whole word or parts of it. Constructed names are easier to trademark and the Spanx founder applied for a trademark herself and before researching the process.]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
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