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Onomatopy Naming Chart
Find the best brand name
It all begins with a name. And what looks incredibly simple from the distance can quickly become mission impossible once you start the quest. Distinctive, memorable, easy to spell, digitally powerful, sector appropriate, emphatic, differentiates from the competition, trademark safe. Too many „musts”.
The name is the most intensely used communication tool of a brand, by all stakeholders. So what is it that makes a name memorable? If the name is an emotional trigger, if it makes people curious it is more likely to become memorable. The ability of a brand to become a love brand needs knowledge and a structured process. Our naming chart compares names looking at distinctiveness, at how they stands out compared to competitors’ names at how consistent with the company personality they are . We believe in naming as a fundamental step in marketing and, even though naming is included in the branding process, we dedicate it a distinct chapter and an in-depth approach.
Our name originates in Greek and means “creating names”. Onomatopy > gr. onomatopoia, onoma = name, poiein = to do. Then, it became the name of a figure of speech (onomatopoeia) about unique voices, similar to the sounds surrounding us. We create company names, product and project names which, combined with graphic symbols, tell stories and create coherent worlds around them.