Naming

Competitive Analysis

Trends and Market Research

Brand Positioning

Ideation Phase

Analyse the Trademark Options  

Analyse Web Domain Availability

Onomatopy Naming Chart 

Find the best brand name

It all begins with a name. And what looks incredibly simple from a distance can quickly become mission impossible once you start the quest. A great name must be distinctive, memorable, easy to spell, digitally powerful, sector-appropriate, emotionally resonant, and legally available. Too many “musts”?

The name is the most intensely used communication tool of a brand, by customers, employees, and partners alike. So, what makes a name truly memorable? If it sparks curiosity or triggers an emotional response, it’s more likely to stick.

We create company, product, and project names that, paired with graphic symbols, tell stories and build cohesive brand worlds.

Read about our process in this article. Are names linked to strategy? Read this to find out!

We start by researching the 4 Cs (Company, Customers, Competition, Context), we analyze industry data and naming trends before entering the ideation phase. Every name we shortlist is pre-checked for trademark and domain availability. Our naming chart transforms a highly subjective process into a structured, strategic approach, with a near 100% success rate.

The result? A name that fits seamlessly with your company’s personality and goals – one that stands out, resonates, and lasts.

Our name has Greek roots and originally meant ‘creating names’: Onomatopy > gr. onomatopoia (onoma = name, poiein = to make). Over time, it evolved into a figure of speech describing words derived from sounds like buzz, bark, zap – that’s onomatopoeia. We deconstructed it, added a suffix, and transformed it into a unique, ownable brand name.