About

Onomatopy is the naming and branding consultancy specializing dynamic, vibrant brand names and brand identities. Based in London, we work with companies across the UK and the English-speaking world. Founded in 2016, Onomatopy began as a boutique naming and branding agency.

As we’ve evolved, we now function as a naming consultancy, with branding and communication playing a supporting role. Today, Onomatopy is led by Alina Chirvase, who’s driven by the power of naming.

Naming That Defines Your Brand

A name is more than just a word, it’s the foundation of your brand. It’s the first impression, the lasting memory, and the catalyst for recognition. I’m Alina, the founder of Onomatopy, and I specialize in creating powerful, ownable brand names that capture your essence and set you apart. Whether you need a name for a startup, product, service, or rebrand, I craft names that connect, resonate, and endure.

Brand Strategy & Communication

A great name deserves a strong story. I help brands position themselves with clarity and impact, ensuring their messaging, tone, and visual identity align seamlessly. With expertise in brand strategy, storytelling, messaging frameworks, and activation strategies, I make sure your audience not only remembers you but understands what you stand for.

Let’s Create a Brand Design That Works for You

Our bespoke teams of designers, digital professionals, and trademark specialists are tailored to each creative brief. With a network of highly skilled freelance professionals in the UK and Europe, we bring the right mix of talent to every project.

ALINA  CHIRVASE: I’m a Brand Strategist and entrepreneur with over 18 years of experience in brand communication and start-ups. I’ve started in television as an editor, worked at Ogilvy as a PR Manager, and with world-class clients like Heineken, LG, Vodafone, ING, and numerous entrepreneurial brands.

I hold a double specialization in Philology (Latin and Anglo-Saxon Languages) and in Marketing, a Master’s in Business Communications, and have been certified in leadership styles by the London Business School. My approach combines storytelling with practical, jargon-free brand strategy, and I have a passion for naming, verbal identity and creative concepts that resonate with people.

I’m a strong believer in business for good and proud to be the Communication Manager of Seeds Hub, a charitable project supporting founders start and grow social businesses. I’m also a business mentor for the government-backed Help to Grow programme and a member of the UK Association of Business Mentors. Connect with me on LinkedIn.