Wizerfi

Naming, Positioning, Tagline, Key Messages Development, Brand Identity, Design Applications, Web design

 

Wizerfi is a portable WiFi, a global tech service which we helped position as a new way to stay connected when leaving abroad. Created to help people empower their travels and gain control over roaming costs, Onomatopy developed the name, identity design, brand imagery and the web design focusing on the open, connected world the service stands for.

The name Wizerfi blends wizard and wifi. The brief asked for a portable wifi device that felt almost magical, something you carry without thinking about. Wizard gave us the magic. Wifi gave us the category.

We used a Blend mutation: find the shared sound between the two words (the z, the i) and fuse them. The name keeps one foot in the familiar so people instantly know what the product does, and one foot in the unexpected so it doesn’t sound too technical or like every other wifi-related device or company. Result: a name that reads as wifi at a glance, but promises something closer to magic underneath.

The brief also required a clean .com which we managed to secur for Wizerfi.