About

Onomatopy is the branding consultancy specialising in vibrant brand names, brand identities and strategic communication. Based in London, we work with companies across the UK and ambitious businesses globally. Onomatopy began as a boutique naming and branding agency. As we’ve evolved, we now function as a naming & strategy consultancy and work with freelance designers or agencies for full branding projects.

Naming That Defines Your Brand

A name is the foundation of your brand. It’s the first impression, the lasting memory, and the catalyst for recognition. Alina Chirvase specialises in creating powerful, ownable names that capture the brand essence. From startups to products, services, and rebrands, we create names that resonate and endure. We collaborate with copywriters and trademark attorneys to ensure that every shortlisted name is distinctive, legally viable, and ready to support your brand’s growth.

Brand Strategy & Strategic Communication

Brands that endure are built on clear positioning, expressed consistently through messaging, tone of voice, visual identity, and customer experience. When every element works together as one coherent system, recognition and trust follow. Strategy gives brands direction. Story makes them memorable. We help guide this process through strategic communication steps companies need to take to reinforce their core brand ideas.

Brand Design That Works for You

Our ecosystem of collaborators includes designers, digital marketing professionals, video production and trademark specialists assembled to each brief. With a network of highly skilled freelance professionals in the UK and Europe, we bring the right mix of talent to every project. Our full branding package gives you a verbal and visual identity built to grow with you. We create a system around one powerful idea, combining logo design, visual assets, websites and core messaging that tells your story in a compelling way.

ALINA  CHIRVASE: Founder of the consultancy, Alina is a Brand Strategist and Naming Specialist for scaling businesses with extensive experience in brand communication. She started in television as an editor, worked at Ogilvy as a PR Manager with world-class clients like LG, Vodafone, ING, and numerous entrepreneurial brands.

With studies in Philology and Marketing, Alina brings together language expertise, market insight and a business perspective to shape effective naming, branding and reputation systems. Her approach combines storytelling with clear, practical, jargon-free brand strategy.

Language and impactful storytelling have always fascinated me. I believe in business as a force for good and recently collaborated as Communications Manager with Seeds Hub, supporting founders building social businesses. Brand naming allows me to combine my interest in languages with strategic thinking and creativity. Connect with me on LinkedIn.