About

Onomatopy is the branding consultancy specialising in vibrant brand names, brand identities and strategic communication. Based in London, we work with companies across the UK and ambitious businesses globally. Onomatopy began as a boutique naming and branding agency. As we’ve evolved, we now function as a strategy & growth consultancy offering: naming, brand strategy, strategic communication and personal branding – because the person behind the brand is often its most powerful, and most underused, asset.

Naming That Defines Your Brand

A name is the foundation of your brand. It’s the first impression, the lasting memory, and the catalyst for recognition. Alina Chirvase specialises in creating powerful, ownable names that capture brand essence. Whether you need a name for a startup, product, service, or rebrand, we craft names that connect, resonate, and endure.

Brand Strategy & Communication

A great name deserves a strong story. Brands that position themselves with clarity and impact – messaging, tone, and identity working together as one coherent system – are the ones that endure. Strategy first. Story always.

Let’s Create a Brand Design That Works for You

Our bespoke teams of designers, digital professionals, and trademark specialists are assembled to each creative brief. With a network of highly skilled freelance professionals in the UK and Europe, we bring the right mix of talent to every project.

ALINA  CHIRVASE: I’m a Brand Strategist and entrepreneur with over 18 years of experience in brand communication and start-ups. I’ve started in television as an editor, worked at Ogilvy as a PR Manager, with world-class clients like Heineken, LG, Vodafone, ING, and numerous entrepreneurial brands.

With studies in both Philology and Marketing, I bring together language expertise and market insight to shape effective naming and branding. I hold a Master’s in Business Communications and a leadership certification from London Business School. My approach combines storytelling with clear, practical, jargon-free brand strategy. Language has always fascinated me – which is probably why I ended up building brands with it – naming, verbal identity, and creative concepts that resonate with people.

I believe in business as a force for good and work part-time as Communication Manager at Seeds Hub, a charitable project supporting founders in building social businesses. I’m also a mentor for the government-backed Help to Grow programme and a member of the UK Association of Business Mentors. Connect with me on LinkedIn.