About

Onomatopy is the naming and branding consultancy specializing dynamic, vibrant brand names and brand identities. Based in London, we work with companies across the UK and the English-speaking world. Founded in 2016, Onomatopy began as a boutique naming and branding agency.

As we’ve evolved, we now function as a naming consultancy, with branding and communication playing a supporting role. Today, Onomatopy is led by Alina Chirvase, who’s driven by the power of naming.

Naming That Defines Your Brand

A name is more than just a word, it’s the foundation of your brand. It’s the first impression, the lasting memory, and the catalyst for recognition. Alina, the founder of Onomatopy, specialises in creating powerful, ownable names that capture brand essence. Whether you need a name for a startup, product, service, or rebrand, we craft names that connect, resonate, and endure.

Brand Strategy & Communication

A great name deserves a strong story. We help brands position themselves with clarity and impact, ensuring their messaging, tone, and visual identity align seamlessly. With expertise in brand strategy, storytelling, messaging frameworks, and activation strategies, we make sure your audience not only understands you, but remembers what you stand for.

Let’s Create a Brand Design That Works for You

Our bespoke teams of designers, digital professionals, and trademark specialists are tailored to each creative brief. With a network of highly skilled freelance professionals in the UK and Europe, we bring the right mix of talent to every project.

ALINA  CHIRVASE: I’m a Brand Strategist and entrepreneur with over 18 years of experience in brand communication and start-ups. I’ve started in television as an editor, worked at Ogilvy as a PR Manager, and with world-class clients like Heineken, LG, Vodafone, ING, and numerous entrepreneurial brands.

With studies in both Philology and Marketing, I bring together language expertise and market insight to shape effective naming and branding. I hold a Master’s in Business Communications and a leadership certification from London Business School. My approach combines storytelling with clear, practical, jargon-free brand strategy. I’m passionate about naming, verbal identity, and creative concepts that resonate with people.

I believe in business as a force for good and work part-time as Communication Manager at Seeds Hub, a charitable project supporting founders in building social businesses. I’m also a mentor for the government-backed Help to Grow programme and a member of the UK Association of Business Mentors. Connect with me on LinkedIn.