About

Onomatopy is the branding consultancy specialising in vibrant brand names, brand identities and strategic communication. Based in London, we work with companies across the UK and ambitious businesses globally. Onomatopy began as a boutique naming and branding agency. As we’ve evolved, we now function as a strategy & growth consultancy offering: naming, brand strategy, strategic communication and personal branding – because the person behind the brand is often its most powerful and most underused asset.

Naming That Defines Your Brand

A name is the foundation of your brand. It’s the first impression, the lasting memory, and the catalyst for recognition. Alina Chirvase specialises in creating powerful, ownable names that capture the brand essence. Whether you need a name for a startup, product, service, or rebrand, we craft names that connect, resonate, and endure.

Brand Strategy & Communication

A great name deserves a strong story. Brands that position themselves with clarity and impact – messaging, tone of voice, and identity working together as one coherent system – are the ones that endure. Strategy first. Story always.

Let’s Create a Brand Design That Works for You

Our ecosystem of collaborators includes designers, digital marketing professionals, video production and trademark specialists assembled to each business brief. With a network of highly skilled freelance professionals in the UK and Europe, we bring the right mix of talent to every project.

ALINA  CHIRVASE: Founder of the consultancy, Alina is a Brand Strategist and entrepreneur with extensive experience in brand communication and start-ups. She started in television as an editor, worked at Ogilvy as a PR Manager with world-class clients like Heineken, LG, Vodafone, ING, and numerous entrepreneurial brands.

With studies in both Philology and Marketing, Alina brings together language expertise, market insight and a business consultancy perspective to shape effective branding and reputation systems. Her approach combines storytelling with clear, practical, jargon-free brand strategy.

Language and impactful storytelling have always fascinated me. I believe in business as a force for good and worked as a Communication Manager at Seeds Hub, a charitable project supporting founders in building social businesses. I’m also a mentor for the government-backed Help to Grow programme and a member of the UK Association of Business Mentors. Connect with me on LinkedIn.