Aritmetic

Naming, brand positioning, visual and verbal platform: identity design, identity applications, tagline and story development, key messages, advertising messaging and brand guidelines.

We named and designed a furniture brand that started in the Republic of Moldova. The creative concept revolves around the idea of space well used that saves time and contributes to a comfortable and dynamic lifestyle. The value of an organised kitchen, of a neat bathroom and uncluttered living space is enormous, not only in terms of efficiency and time saving, it’s also proven to contribute to serenity and general well-being.

Aritmetic knows the value of every centimetre and it’s flexible enough to fit an urban multifunctional way of life. We created a minimalist slightly retro design to respond to a brief centered around simplicity as a way of being. The name makes sense globally and represents the brand idea with clarity and empathy.