Naming, brand positioning, brand visual and verbal platform: identity design, identity application design, brand guidelines, tagline and story development, key messages and advertising rhetoric.
The courage to create an innovative type of food delivery service and a new approach on quality control gave birth to Jazzery. After carefully considering positioning strategies, we decided to go the highly creative path in which the name and the story talk about evolution and constant change in an indirect way.
Thus, the name and the entire brand platform we created appeal to professionals who spend most of their day at the office. The brand was created around the idea of urban lively kitchen matching the city vibe, constantly adapting and evolving. Jazzery sends good food vibes and will be available for office people who need better control over ordered food.