Branding is the process of creating and growing a brand that makes a company, product or service to be remembered and ultimately preferred over its competitors. The most important aspect in branding is the product or service itself, which speaks clearly about the unique promise of value and how the promise is respected.
To the intrinsic value of the products, branding adds a multitude of intangible values, differentiating ideas that increase favorability and help to a unique voice and a unique market segment. Brands multiply the value of the business – often exponentially compared to the value of the tangible assets.
In the graph below we list the most important steps in the process of creating and growing a brand:
At email@example.com we’d be happy to tell you more about our branding process and our recent results. We’re based in London and we create brands for the global village.
A brand identity we created: Sublime.